Sui Gas Bill Advertisement

Sui Gas presents a modern and technologically advanced picture since it is the first utility company in the nation to adopt innovative technology for printing new invoices. They have teamed with IBM to apply their laser printing technology, guaranteeing precise and clear SSGC bill information. With IBM’s newest high-speed printer, which can print 333 pages per minute, SSGC can print bills for 2.6 million consumers monthly in premium colour.

Since people save these bills for their records, advertisements on SSGC gas bills have a long-lasting effect; thus, they are seen every time one looks at their bill. SSGC can publish pamphlets, including gas bills and ads for particular zones, locations, or districts.

There is a long history of advertainment, which is a mix of advertising and fun. It began with simple product ads in movies and TV shows, where brands showed off their goods in a sneaky way. As time passed, this changed into brands making fun content, like branded web shows, games, and social media campaigns. The goal was to get people more involved and interested in a fun way so the ads would feel less annoying and more appealing.

The idea of “advertainment” started appearing in energy services not long ago. At first, utility companies like those that provide water and energy started putting small, helpful ads on their bills. These ads often promoted ways to save energy or services that were connected to that. This helped customers while subtly advertising their products. In addition, Sui Gas went one step further by putting ads on their gas bills, making them a leader in the field. This method adds a new source of income and gets customers more involved by putting useful information and deals right on the bill.

About 2.6 million bills are printed for customers, and an extra 6,000 are printed every month. Here’s how the bills and customers are split up:

Area	Total Customers
Karachi	1,676,000
Sukkur	138,000
Hyderabad	360,000
Nawabshah	100,000
Larkana	135,000
Quetta	245,000

Nokia	MCB	Children Cancer Hospital
Pakola	UBL Omni	Gul Ahmed
Roche	HBL	Telenor Easy Paisa
Pepsi	The Citizens Foundation	Pak Qatar Takaful
Saylani Welfare	Nadra	Dollar Industries
Health TV	AAJ TV	Al Karam Textiles
Civil Hospital	Aga Khan University Hospital	KFC
Mobilink	Afzal Memorial Foundation	Shoukat Khanum

Sui Gas makes it easy for ads and energy information to work together. There are different kinds of ads on the bills, such as special deals, information about how to save energy, and news about the company’s services. The design ensures that the ads are interesting and not too much, balancing important payment information and fun content.

Thanks to improvements in printing technology, the change from paper bills to digital ones has been easy. Sui Gas makes high-quality colour plans with IBM’s high-speed laser printers, which can print 333 pages per minute. The digital copies of the bills also have QR codes and other interactive features that make it easy for customers to find out more or get special deals.

For Consumers

1. People who read educational material about energy conservation use less gas and save money.
2. It’s helpful to get deals and discounts from partner marketers.

For Sui Gas

1. The addition of advertisements gives an extra way to make money.
2. By giving customers useful and interesting information, it makes them more interested.

For Advertisers

1. Targeted advertising lets businesses reach people likely to be interested in their products.
2. More people will see the brand because the ads are seen repeatedly when people look at their bills.

Advertisement that is also entertaining is called advertainment. Sui Gas’s decision to put ads on bills is good for customers, the company, and marketers in many ways. Utility bills are becoming more than just lists of prices and usage. There is a lot of promise for improving the customer experience and engagement with utility services through the use of entertainment in the future.